Planner - Branding & Insights

New York, United States · Branding & Insights


The Role

We are looking for a mid-level Planner for our New York Office. This candidate would play a key role in driving strategy by gathering, defining, and clarifying the insights that drive creative integrated marketing communications solutions. This role is right for a curious, driven, focused and ambitious whole-brain thinker who enjoys cracking challenges from numerous angles. If you enjoy connecting the dots between culture, business, consumers, brands, policy and politics you would enjoy this role.

The Team

The BIG (Branding & Insights) group is critical to everyone at Burson Cohn & Wolfe (BCW) because we supply the intelligence and insight that serves as the foundation for all of BCW’s work. Our job is very dynamic, moving across all the practices and client teams. And, we’re central to the strategic and creative development for all types of projects, client-based, new business and thought leadership. We are planners, researchers and data analysts who actively collaborate with one another on all projects, sharing tasks in true team manner. We are resourceful, enthusiastic, share laughs and just love getting deep into research to uncover the next critical insight, and foundational strategy, that will help power our BCW account teams.

What you will do…

Who you will be…

The Company

BCW, created in early 2018 following the merger of Burson-Marsteller and Cohn & Wolfe, is an award-winning, integrated brand communications agency within WPP, the world’s largest media and communications services conglomerate. We work hard to deliver creative campaigns that are deeply grounded in consumer and marketplace insights, backed by a full-suite of strategic services to meet the needs of our clients.

BCW is an Equal Opportunity Employer.

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